2025
For the launch of the new Chloé Le Parfum, I directed a short content video shot in Los Angeles. The location was chosen to reflect the brand’s subtle 70s aesthetic and to capture the city’s effortless sense of freedom making it the perfect backround to perfectly mirror the fresh, luminous character of the fragrance. Playing with Los Angele’s clichés and classics and a feminine visual language, the film brings Chloé’s spirit of modern elegance and spontaneity to life.