2020
For this collaborative campaign between ecco and content creator @madametamtam, I was responsible for the creative direction, overseeing the concept development, visual storytelling, and overall aesthetic. Shot in the midst of the covid, the project required a highly adaptive and hands-on approach. From the photoshoot to post-production, every step was carefully directed to reflect both Ecco’s brand identity as well as Jasmin’s style.
ecco launched two new styles—a sneaker and a boot—and partnered with Jasmin as an ambassador to spotlight the collection. With only a broad briefing and fixed timeline from the brand, I had full creative freedom to bring the vision to life. The final assets were delivered for seamless integration into ecco’s website and digital channels.
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